Should You Go for Google or Baidu?
It’s without a doubt that Google is the widely used and most popular search engine in the globe. On the other hand, Google provides global results and this isn’t totally good for a business that has a local target market. This is a big thing particularly if you want to have a business in China and you have a website there, because you should be using their own search engine provider called Baidu.
SEO in China is using Baidu, which is the most reliable and better option depending on what products or services you are planning to market. You need to know that the preferred search engine in this country is not Google or Bing but, Baidu. Believe it or not, this local search engine is receiving immense popularity every single day and therefore, if your site is operating in countries in SEA, then you’ll definitely make great use of Baidu.
Despite the fact that Google is operating worldwide and even in China, there are just few regions that uses it since Baidu is still the most visited. What this mean is that, you’ll have bigger chances of reaching more clients in local area using the said search engine. Say that you want to use PPC marketing, this given option would be wise and practical actually if you combine it with Baidu. The reason for this is fairly simple and straightforward, it promotes the influx of traffic to the website.
You on the other hand need to know that it is important to do your homework before making the transition from Google to Baidu. If you would like to know what search engine is ideal for your website, you should seek help from SEO experts in China. There’s a chance that you’ll need to use Google for your business but you’re lucky if your page can do well with these search engines. It is vital for web owners to look for a respected and reputable SEO marketing company based in China that will assist in analyzing the need of the page. There are lots of aspects that have to be considered before opting for any SEO strategy in China.
Of course, it is imperative to make sure that you have acquired the right market to develop your site. If you have not, then it is likely that you are just wasting your time and money too. If you’re going to entrust your online business to SEO professionals in China, see to it that they will be dealing with the Chinese censorship. This ensures that your page will get the most exposure and many Chinese folks will be able to visit your page.