In the old, repressive days of apartheid prior to Mandela’s release that lasted until about 1996, huge sectors of the black South African population would have had little access to computers, let alone any slick online dating service.
How have things changed for the better?
Today, a new breed of people has emerged – a new exciting breed known as Black Diamonds! The South African Government’s Black Economic Empowerment policy has freed up vast amounts of money and enabled them to become a fast growing, hugely affluent, influential and important market. Currently many Black Diamonds drive state of the art motor cars such as the finest Mercedes or even Bentlys and Rolls Royces, wear the best clothes available and live in palatial homes – eight bedroom homes in the very suburbs such as Sandown, that once were the exclusive stamping ground of rich white people. They date smart ladies and vice versa. Many have attained University degrees and their children attend the most exclusive private schools, speaking English with “posh” accents. So much so that this is seen as a status symbol. Statistics show that 84% of Black Diamond’s children attend such independent schools e.g. St John’s College and Bishops in Cape Town, whilst 46% have access to huge credit with banks. In stark contrast 84% have accumulated extensive debt in the current harsh financial times. Some 86% still believe in the old tribal system of Labola, where a suitor “bought” his wife from his father-in-law with cattle.
Many Black Diamonds are now hugely computer literate and have access to computers at work as well as their own laptops at home. Obviously many of them come face to face with online dating and they need to find the right service to satisfy their dating activities. In cyberspace there are innumerable dating sites and the internet is virtually overcrowded with them. People linking up with potential partners on dating sites need to have the assurance that one can confidently find the right partner amongst a sea of suitors. Hooking up with the right people becomes a serious priority and the internet has become the fastest, easiest way of finding partners near your hood.
It is very important to find the correct person by taking a compatibility test on the dating site. One also wants to stand out from the crowd and it is important to post the most effective, clean looking pictures without too much nudity. Above all when one does finally identify some one who stands out above the rest, it is important to espouse a policy of safety. Always make sure that you meet the person you have identified with in a fairly crowded place and always tell a friend where you are going!
An important way to get hold of the right partner is to make use of the site [http://www.blackdiamonddating.co.za] as the users are international, cross cultural, screened and from the upper crust!